Seasonal & LTO calendar

One LTO at a time, running the full season. Menu changes happen only at season boundaries, and launch day flips the printed menu, the QR menu and the QR pop-up together. You hear about a change why-first, a full season ahead: LOCK at L−6 weeks, NOTICE to you at L−4 weeks, TEST VERDICT at L−2 weeks, PREP WEEK at L−1 week, LAUNCH on a Monday.

Season	Dates	LTO
Fall 2026	Through Sun Nov 22, 2026	Brunchgiving (plated dish, launches Nov 1) + The Sunrise Sparkler and Sparkling Strawberry Lemonade (both passed store test Oct 23, launch Nov 1)
Winter 2026–27	Mon Nov 23, 2026 – Sun Feb 28, 2027	Peppermint Mocha (hot or iced). Notice Mon Oct 26; feedback due Mon Nov 9; prep Nov 16–22
Spring 2027	Mar 1 – May 31, 2027	Slot open — First Light is the filed candidate; lock Jan 18
Summer 2027	Jun 1 – Aug 31, 2027	Slot open; lock Apr 19
Fall 2027	Sep 1 – Nov 21, 2027	Spiced Cranberry Lemonade; Brunchgiving returns Nov 1; lock Jul 19

Questions about a launch?

Start here in the portal. If you still need help, contact Alexis Morgan — alexis@ownasunrise.com / (305) 331-9773 — 8 AM–10 PM ET, seven days a week. Money, agreement and policy decisions are Aaron's; the answer comes back to you through Alexis.