The logo — always the full lockup

One rule covers every use of the Sunrise Social logo, everywhere: the wordmark always appears with BREAKFAST • BRUNCH • LUNCH beneath it. Never the wordmark on its own.

• Use only the official files in the logo pack below — never redraw, retype, recolor, stretch or outline the logo.
• Brand red is #BD262D. Use the red lockup on white and light backgrounds; use the white lockup on red or dark backgrounds.
• Give the lockup clear space on all sides — nothing crowds it, and it never sits on a busy photo.

Logo pack — official files

Red lockup (SVG) White lockup (SVG) Red lockup, transparent (PNG)

The three-tier uniform standard

Every role reads at a glance. The full standard — garments, placements and the franchisee kit — is in the Franchise Look Book 2026 (v3).

Staff	Red crew-neck tee, white wordmark at the left chest. Back: the circular pancake badge in white — “Savor Every Bite • Share Every Laugh • Create Memories.”
Front of house option	Light pink tee with the red wordmark at the left chest and the circular badge in red on the back. An approved alternate for front-of-house staff (added Oct 17, 2026).
Managers & back of house	Black garments with the white logo. Managers choose the polo or the tee; back of house wears the black tee and cap.
Franchisees	Your choice of black or white garments with the red full lockup — tees, long-sleeve tees, sweatshirt, polo and jacket, front print only. The cap carries the red wordmark.

Open the Franchise Look Book 2026 (PDF)

How the brand shows up

• Real food photography only. Campaigns and posts use real photos from our shoots — never AI-generated food, ever.
• Sunrise Social is always described the same way: a made-from-scratch breakfast, brunch and lunch concept.
• Anything printed or posted for your location uses the files in this portal only. If you need something that isn't here, ask the brand team first — info@ownasunrise.com.